Intro: Search Engine Optimisation

“The three phase approach”

Introduction: Often people ask why do I need search engine optimisation (SEO) and what does it do?

Having your website ranked highly on search engines enables you to tap into an organic stream of customers; customers you do not need to pay in order for them to visit your site.

As a result, the following three posts released monthly, outline what you will need to adopt SEO into your website in a clear and succinct procedure, cutting through the rubbish commonly encountered. You will gain skills enabling you to apply the Favourites Multimedia three-phase SEO approach to your business.

Continue if you answer positively:

  • Could you provide information that can help visitors?
  • Can you be proactive in marketing yourself?
  • Would you benefit from more website traffic?
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First Phase: Planning & Creating for SEO

“Create foundations that enable search engines to find you”

Article/Blog Marketing

With a Content Management System (CMS) such as Joomla!, create articles on the front page of your site relating to what the business is up to. Keep this professional. Write about informative and helpful topics relating to your industry. Talk to industry leaders regarding information that a visitor may benefit from whilst visiting your website.

Example: A business supplying rowing equipment would benefit by applying questions and answers to common knowledge such as:

“Rowing sculls are expensive pieces of equipment, needing regular maintenance and replacement” – so how does someone maintain rowing equipment? Your answer strengthens your brand when people associate you as a useful part of their rowing world.

This can be time consuming; however you will be embedding many great keywords this way. If you don’t have time or energy to flex those copy writing muscles, Favourites Multimedia can research & write content tailored to your needs.

Talk to us about article marketing as this is the bread for the SEO pizza, which your customers will enjoy.

Write an informative and interesting article with a relevant title – best practice is to keep this article topical through regular updates, a process used by Google for page ranking.

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Second Phase: Publishing to Search Engines

“Incorporate SEO into your website service”

Press Releases – reach media websites and online publications relevant to both you and your customers’ goals. Make sure to give editors exclusive access by stalling online publishing until the print production is in circulation.

Directory Submission – Google is the biggest search engine, however there are specific directories that will relate to your product, customer, manufacturers or industry.

Email MarketingCreating a mailing list enables communication with customers. However mediums such as RSS or other social media may be more appropriate depending on the target market. Best practice means contacting customers between one week and three months depending on the relationship. Mailing lists help launch your products & services along with promoting and organising events.

Ideally it would be nice to grow this list organically as traffic increases. What does one mean by organically? The process of receiving email requests which are then added to the distribution list.

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Third Phase: Selling the Site

“Paying people to see your website services”

Your website is now at the point where you want to pay people to see it.

Buying links – Is achieved by advertising on other websites. Contact a website administrator or blogger which services your niche directly. Buying links to your site should look as natural as possible; otherwise Google may reduce your page rank. Let them know you are optimising your site in order to increase web traffic, this will cycle back to help them.

PPC Advertising – Pay per click can attract relevant visitors to your website. You will need to pay for every click – this potentially offers a good return on your investment. This includes page impressions where your PPC advert has been displayed to the user.

Social Networking – Be a popular blogger, create a profile on social networks, add your profile to relevant categories, and create groups. Social networking is a place where PPC advertising is possible. Don’t cross it off the list so quickly – there could be communities that would benefit from your website.

Video Marketing – Promote your products or services through online commercials. It’s no secret people love a visual experience.

Negative SEO: Time & Money Wasters

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FAQ Pages – [Here’s a tip for Search Engine Marketing]

Being hospitible to your online visitorsConsider adding a frequently asked questions (FAQ)  page to your website, it provides a great way for users to find you. Often users search for questions rather than answers. Providing information addressing your potential visitors needs or problems in the form of questions and answers is a great way to assist busy people.

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