SEO

Intro: Search Engine Optimisation

“The three phase approach”

Introduction: Often people ask why do I need search engine optimisation (SEO) and what does it do?

Having your website ranked highly on search engines enables you to tap into an organic stream of customers; customers you do not need to pay in order for them to visit your site.

As a result, the following three posts released monthly, outline what you will need to adopt SEO into your website in a clear and succinct procedure, cutting through the rubbish commonly encountered. You will gain skills enabling you to apply the Favourites Multimedia three-phase SEO approach to your business.

Continue if you answer positively:

• Could you provide information that can help visitors?
• Can you be proactive in marketing yourself?
• Would you benefit from more website traffic?

The three phases approach: Establish a thorough foundation in bridging the gap between visitors looking for information, and your resources. Similar to sailing a ship…

1. Planning & creating – “Create foundations that enable search engines to find you”
   • Choose the hull and sails best suited to your needs then gather the materials and build the ship
2. Publishing to search engines – “Incorporate SEO into your website service”
   • Launch the finished ship and floating on the sea of web traffic
3. Selling the site – “Paying people to see your website services”
   • Start the motor and jetting towards the horizon

Note: Break the project into parts, SEO that can be done immediately (Phase 1 & 2) versus SEO that needs to be done after a fully operational website. (Phase 3)

SEO intro – First Phase – Second Phase – Third & Final Phase

First Phase: Planning & Creating for SEO

“Create foundations that enable search engines to find you”

Article/Blog Marketing

With a Content Management System (CMS) such as Joomla!, create articles on the front page of your site relating to what the business is up to. Keep this professional. Write about informative and helpful topics relating to your industry. Talk to industry leaders regarding information that a visitor may benefit from whilst visiting your website.

Example: A business supplying rowing equipment would benefit by applying questions and answers to common knowledge such as:

“Rowing sculls are expensive pieces of equipment, needing regular maintenance and replacement” – so how does someone maintain rowing equipment? Your answer strengthens your brand when people associate you as a useful part of their rowing world.

This can be time consuming; however you will be embedding many great keywords this way. If you don’t have time or energy to flex those copy writing muscles, Favourites Multimedia can research & write content tailored to your needs.

Talk to us about article marketing as this is the bread for the SEO pizza, which your customers will enjoy.

Write an informative and interesting article with a relevant title – best practice is to keep this article topical through regular updates, a process used by Google for page ranking.

Second Phase: Publishing to Search Engines

“Incorporate SEO into your website service”

Press Releases - reach media websites and online publications relevant to both you and your customers’ goals.

Directory Submission – Google is the biggest search engine, however there are specific directories that will relate to your product, customer, manufacturers or industry.

Email Marketing – Creating a mailing list enables communication with customers. However mediums such as RSS or other social media may be more appropriate depending on the target market. Best practice means contacting customers between one week and three months depending on the relationship. Mailing lists help launch your products & services along with promoting and organising events.

Ideally it would be nice to grow this list organically as traffic increases. What does one mean by organically? The process of receiving email requests which are then added to the distribution list.