“Incorporate SEO into your website service”
Press Releases - reach media websites and online publications relevant to both you and your customers’ goals.
Directory Submission – Google is the biggest search engine, however there are specific directories that will relate to your product, customer, manufacturers or industry.
Email Marketing – 
Creating a mailing list enables communication with customers. However mediums such as RSS or other social media may be more appropriate depending on the target market. Best practice means contacting customers between one week and three months depending on the relationship. Mailing lists help launch your products & services along with promoting and organising events.
Ideally it would be nice to grow this list organically as traffic increases. What does one mean by organically? The process of receiving email requests which are then added to the distribution list.
Social Bookmarking - Similar to directory submission, this makes your website more visible. The more often a web page is submitted and tagged, the better chance it has of being found.
Link Building – Is an effective way to get ranked in search engine results. Link Building is not about the number of links that you acquire but the quality of the links.
- Link Exchange – cheaply and easily develop link popularity. Asking the website administrator of another relevant site to create a reciprocal link back to your site. This one-way linking is common sense as it provides a good reason to link to you in an interesting and informative context. Three-way linking, which Google is against, eventually results in reduction of your page ranking. It is, however, viewed as a scheme that increases your site’s page rank temporarily.
- Forum Posting – Use “Dofollow” lists of links. These links lead to sites that enable a link in your post signature and every post on that blog may be considered as a one-way back link for your blog.
Refer to your SWOT analysis throughout each step of phase two to remain on the same path to your horizon, stay focused and be consistent for clear direction.
