“Create foundations that enable search engines to find you”
Article/Blog Marketing
With a Content Management System (CMS) such as Joomla!, create articles on the front page of your site relating to what the business is up to. Keep this professional. Write about informative and helpful topics relating to your industry. Talk to industry leaders regarding information that a visitor may benefit from whilst visiting your website.
Example: A business supplying rowing equipment would benefit by applying questions and answers to common knowledge such as:
“Rowing sculls are expensive pieces of equipment, needing regular maintenance and replacement” – so how does someone maintain rowing equipment? Your answer strengthens your brand when people associate you as a useful part of their rowing world.
This can be time consuming; however you will be embedding many great keywords this way. If you don’t have time or energy to flex those copy writing muscles, Favourites Multimedia can research & write content tailored to your needs.
Talk to us about article marketing as this is the bread for the SEO pizza, which your customers will enjoy.
Write an informative and interesting article with a relevant title – best practice is to keep this article topical through regular updates, a process used by Google for page ranking.
Marketing Plan
- Prioritise your competitors by short term (1 -2 years) and long term (5 -10 years).
- Foresee the “smoke on the horizon” or “fire on the doorstep”.
- What value are you offering to your customers and visitors?
SWOT Analysis – (List your details for each subject)
Internal Strengths:
Advantages of proposition, capabilities, competitive advantages, resources, assets, people/experience, marketing reach, distribution awareness, location and geographical, price, value, quality, accreditations, qualifications, certifications, processes, systems, attitude, succession.
Internal Weaknesses:
Disadvantages of proposition, gaps in capabilities, lack of competitive strength, reputation, timescales, deadlines and pressures, cash flow, distraction, reliability of data, morale, commitment.
External Opportunities:
Market developments, competitors’ vulnerabilities, industry or lifestyle trends, technology development and innovation, global influences, new markets, niche target markets, export/import, sales tactics, major contracts, business and product development, information and research, partnerships, weather, fashion influences.
External Threats:
Political/legislative effects, environmental effects, IT developments, competitor intentions, market demand, vital contracts and partners, sustaining internal capabilities, obstacles faced.
The resulting information you provide can help you and others involved to understand your objectives and processes, in order to meet your goals. With a free website/page ranking check-up, Favourites Multimedia can take this information in phase 1 and suggest realistic goals you can expect to achieve.
