Consider adding a frequently asked questions (FAQ) page to your website, it provides a great way for users to find you. Often users search for questions rather than answers. Providing information addressing your potential visitors needs or problems in the form of questions and answers is a great way to assist busy people.
Example:
Question: When you market yourself to the online community, who’s needs are you thinking of?
Answer: My target audience of course. If this was not immediately obvious to you then you should consider doing market analysis and website usability tests. To do this:
- Create a persona of your potential visitors.
- Take down details that majority of your visitors will have, this information should not be limited just to demographic details you need to dig deeper and find out the culture and personality types that you intend to communicate with.
- Once you have compiled this information it could be useful to then contact these people in person with a survey to confirm that your intentions could indeed be helping your target audience
- Content accessibility through popular search engines should be tested
- Find out how usable and effective your content is from the information gathered in the first step
There is no doubt that usability testing should be done before websites are built, however if you have over complicated systems there is a big chance that you are simply wasting your visitors time.
Question: What is Search Engine Optimization (SEO) ?
Answer: In short, having a professional web developer create a website that a search engine can read, as search engines have strict requirements and are not usually met from a website out of the box. A common misconception is the “build it and they will come” saying. The Internet is a distribution channel that delivers information, people know how to search for information, you need to make sure they can find you.
Consider contacting Favourites Multimedia to personally discuss your Internet marketing plan.
